Between Hype and Impact
Amara’s Law observes that people tend to overestimate the short-term effects of new technologies while underestimating their long-term impacts. Innovations often seem disappointing at first but gradually produce profound, structural changes over time.
The True Impact of Digital Innovations
In tourism, AI was initially seen mainly as a short-term solution for automated travel advice or marketing support. Its true value becomes apparent only over time. In the long term, AI helps tailor offerings, streamline processes, and better manage visitor flows.
Today, clearly defined use cases can already be implemented reliably and noticeably improve the user experience. Through machine learning, systems keep evolving and open up new possibilities that go beyond individual functions.
For small and medium-sized organizations, this development offers the chance to remain competitive. Digital solutions help them make informed decisions, allocate resources effectively, and respond flexibly to changing requirements in tourism. However, the full impact of these innovations will only unfold over a longer period.