Identify Opportunities, Minimize Risks
The Scenario Funnel is a strategic planning tool that systematically considers and evaluates different future developments. Starting from a wide range of potential influences and uncertainties, these are gradually narrowed down to derive realistic and relevant scenarios. The goal is not to predict the future, but to better prepare options and identify risks early.
Secure the Path to the Future
In the tourism context, the Scenario Funnel helps prepare for changes such as new travel trends, technological developments, climate change, or altered guest behavior. Destinations, businesses, and organizations can thus develop robust strategies that remain viable under different future conditions and enable well-founded decisions.